Selective Professional, an exclusive Italian brand, proudly 100% made in Italy, expression of creativity, originality and passion for the hair care and hair wellbeing.
From color, to hair care and eco-friendly products, Selective Professional offers a wide variety of tools specifically designed to meet and satisfy the hairstylists’ needs.
Kezy is a 100% Italian brand, embodying the passion and taste of the Bel Paese. It offers simple and immediate solutions for hair beauty, making it the perfect partner for the modern woman who seeks convenience without compromising self-care. The brand is synonymous with sophistication, professional products, and a philosophy that turns simplicity into emotion.
Moroccanoil, the pioneer of the Argan Oil, has been the first brand to introduce a full line of hair products, all infused with nourishing antioxidant-rich argan oil, able to protect, repair, restore and hydrate the hair. Dedicated to providing the highest quality, Moroccanoil has grown into an iconic beauty brand in less than a decade.
Color WOW is the latest product innovation able to solve specific problems of coloured hair.
For those 75% of women that color their hair regularly, Color Wow is a real life-changer.
0 roots and less stress, thanks to the professional mineral powder, available in 7 shades able to cover up roots instantly.
